Levelling
the playing
field for
startups led
by women

Fair Advantage is designed to offer startups led by women a strategic and creative edge in the unequal world of business.

The residency

The Fair Advantage residency includes:

A space of your own: A desk in Bullfrog’s accessible co-working space in Cremorne, free for you to use as you need over 6 months. During your time here, you’ll have 24-hour access to everything Bullfrog HQ has to offer, including wifi, printer, meeting rooms, boardroom and amenities.

Brand services: $25,000 of tailored brand services resource to help your business grow and gain an unfair share of attention. Depending on your individual business needs, this may include access to our talented strategy, creative, branding and production teams, and/or mentoring from our experienced business partners and their network of contacts.

Production facilities: Access to our onsite production studio, including photography cyc, edit suite, voice over and podcast room.

Who can apply?

The Fair Advantage residency is open to Australian businesses that:

Are majority owned and led by women and/or marginalised genders
Have not yet received seed capital funding
Are based in the greater Melbourne area

Our selection process will have a strong focus on uplifting founders who may already experience disadvantage, such as women of colour, women with a disability and/or who are neurodivergent, refugees, queer women and those experiencing financial hardship.

Who is Bullfrog?

Bullfrog is a creative business founded in Melbourne. We’re a collective of 40 people with a diverse skillset creating globally recognised creative and business solutions. We have two ways of focusing our thinking – Built and Born. Built is growth through applied strategic and creative thinking. Born is product and idea innovation.

Who is Bullfrog?

Only

2.3%

of startups led by women received funding in 2020

Why is this important?

At Bullfrog, we want to invest in our community by sharing the resources that we,  as an established creative business, are privileged to have at our disposal.

In the world of business, women have been playing in unfair territory for a long time. According to UN Women, women-led startups received just 2.3% of venture capital funding in 2020. And the stats are even slimmer for Australian businesses.

Apply

Applications close 17th July 2023. The successful applicant will be announced on 27th July 2023.

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Name(Required)

Business Name(Required)

Email(Required)

Phone Number(Required)

Question 01 contains a series of operational questions that allow us to understand how much we can help you. You don’t need to be at a particular stage in your business to be a successful applicant. You’ll be judged on how much value the residency will be able to give you. (200 words - 10%).

How and where is your product or idea manufactured?(Required)

What is your current number of staff and FTE (full-time equivalent) headcount?(Required)

Do you have any investors or shareholders?(Required)

Do you have any registered trademarks and other intellectual property?(Required)

What is your current business operating revenue, EBITDA (earnings before interest, taxes, depreciation, and amortisation) and/or profit?(Required)

What is the ultimate vision for your business? (500 words - 30%).

What is the ultimate vision for your business?(Required)

What is your USP (unique selling point) and why is it special? (300 words - 20%).

What is your USP (unique selling point) and why is it special?(Required)

What would this residency mean for the growth of your business? (300 words - 20%).

What would this residency mean for the growth of your business?(Required)

In your opinion why do you deserve a fair advantage in business? (300 words - 20%).

In your opinion why do you deserve a fair advantage in business?(Required)

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